News

The agency is dead. Long live the agency!!

Over the past 10 years, the agency world has been evolving at a rapid pace. The challenging of old models is accelerating and the current context is not sparing anyone. The hyper-agency model, which centralises and dispatches work internally, is not faring well with dematerialisation and the rapid evolution of the profession. Companies' expectations go beyond deliverables; clients are looking for…

Read More

Brand design (re) create its core value

Design or the art of establishing the perfect balance between aesthetics and function. At first, brand design exists to meet a need for brand differentiation. Nowadays, the concept is quickly evolving and takes on a whole new meaning in today's context. It is a co-creative exploration which…

Read More